Krafton CEO reveals 1 reason it bought Hi-Fi Rush studio
Krafton CEO reveals one reason it bought Hi-Fi Rush studio
Most business deals like this are about money to some extent, but Krafton CEO said the deal to buy Tango Gameworks was more about preservation.The Latest Tech News, Delivered to Your Inbox
Why Krafton Bought Tango Gameworks From Microsoft: CEO Kim Reveals 'We Don't Think Hi-Fi Rush 2 Is Going To Make Us Money'
South Korean gaming giant Krafton's recent acquisition of Microsoft Corp.’s MSFT Tango Gameworks, known for titles like The Evil Within and Hi-Fi Rush, marked a significant move in the gaming sector. The deal, announced on Aug. 13, was driven more by a commitment to preserving creative talent than by financial incentives.
Krafton Acquired Tango Gameworks to Preserve 'Hi-Fi Rush' Studio's Legacy
Krafton CEO Changhan "CH" Kim said that the South Korean publisher acquired Hi-Fi Rush developer Tango Gameworks to preserve its legacy.
PUBG studio doesn't think Hi-Fi Rush 2 will "make us money," but that's not why they saved Tango Gameworks: "The big hit shouldn't be your goal"
PUBG's studio reckons a Hi-Fi Rush sequel might not make the company buckets of cash, but the team wasn't saved from a shutdown to be a money-printer anyway.
Krafton CEO says it acquired Tango for its creativity, even if Hi-Fi Rush 2 won’t make money
The CEO of Krafton says the acquisition of Tango Gameworks was designed to add more creativity to its portfolio, rather than to make big money. Microsoft announced in April that Tango was one of four Bethesda developers it would be shutting down, and the studio seemingly closed its doors in June.
Krafton Says It Didn't Buy Tango Gameworks From Microsoft for Profit: 'We Don't Think Hi-Fi Rush 2 Is Going to Make Us Money'
PUBG publisher Krafton has sad it didn't buy Tango Gameworks from Microsoft because it cares about making a profit, with CEO Changhan Kim admitting "we don't think Hi-Fi Rush 2 is going to make us money.
'We don't think Hi-Fi Rush 2 is going to make us money,' Krafton chief says, but they bought Tango Gameworks anyway 'to maintain their legacy'
Making Hi-Fi Rush 2 Is About 'Legacy' Not Money, Says New Owner
It was a surprising bit of feel-good news when Krafton, which publishes the hit battle royale PUBG, swooped in to buy Hi-Fi ...
Krafton Boss Says Hi-Fi Rush Acquisition Was a "Last Minute Deal"
Krafton is a pretty big company, but Microsoft is very complicated," Kim told Game Developer. "We wanted to help the team ...
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Krafton Doesn't Expect Hi-Fi Rush 2 to Turn a Profit
With the Hi-Fi Rush IP secured by publisher Krafton at the eleventh hour, Tango Gameworks was saved from the cutting room ...
The excellent Hi-Fi Rush might now see a sequel, regardless of profits
Krafton’s CEO says he doesn’t expect a potential Hi-Fi Rush 2 to turn a big profit, but that aiming for profits “shouldn’t be ...
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Hi-Fi Rush 2 Probably Won't Make Krafton Any Cash, But That's Ok
They want to try something new, and we want to do more of that." Following its acquisition of Hi-Fi Rush studio Tango ...
Gameranx1d
Krafton CEO Explains the Decision to Buy Tango Gameworks
Hint: it wasn’t because the studio was a major moneymaker. Despite being Xbox’s biggest and most charming exclusive released ...
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Krafton’s Bold Bet on Tango Gameworks: Prioritizing Creativity Over Cash in a High-Stakes Industry Is The New Approach With Hi-FI Rush 2
The game industry is a cut-throat business and Krafton had the guts to bet on passion and creativity over sales. There is no ...