During the SXSW premiere, the duo discussed their connection to their respective characters and Feig's "curveball idea" of shooting in Italy. Kendrick previously told PEOPLE in October that reuniting with Lively on set was "lovely.

Paul Feig returns to SXSW for the third time Friday night. Following his previous premieres of "Bridesmaids" and "Spy” at the festival, the director will open this year's SXSW at the Paramount Theater in Austin with "Another Simple Favor,