New Ubisoft Subsidiary for ‘Assassin’s Creed’ Underscores Need for IP Preservation in Transmedia Era
Assassin’s Creed,” “Far Cry” and “Rainbow Six Siege” will lead IP portfolio for new Ubisoft company amid market rush for multimedia licenses
Ubisoft management seems unsure on what exactly will happen as a result of the Tencent deal, and employees are concerned about more layoffs and cuts.
Ubisoft has announced the formation of a new subsidiary with tencent that will consolidate its major game franchises, including Assassin's
Tencent has invested $1.25 billion in a new Ubisoft operating division that includes the core games Assassin’s Creed, Far Cry and Tom Clancy’s Rainbow Six brands. Ubisoft, the French video game giant that has struggled to launch hits until its most-recent launch of Assassin’s Creed: Shadows,
Ubisoft CEO Yves Guillemot's internal memo to employees about the new spun-off, 1/4th-held Tencent subsidiary and future org plans has been leaked out.
UBISOFT ACCELERATES ITS TRANSFORMATION BY LAYING FOUNDATION FOR NEW OPERATING MODEL WITH THE CREATION OF A SUBSIDIARY AND INJECTION OF €1.16BN OF CASH FROM SELECTED INVESTOR TENCENT