For many decades, publishers of business magazines such as BusinessWeek, Fortune and Forbes thrived by following a simple formula: Target upscale executives and sell ad space to auto makers ...

A limiting factor to magazine effectiveness in the cost. Ads in national magazines commonly cost several thousand dollars per issue. You can opt for smaller, quarter-page or half-page ads to save ...

Magazine Advertising vs. Newspaper Advertising. Magazines ... Local to medium papers usually offer smaller ad spaces for $50 to $200 per issue. ... Neil Kokemuller has been an active business, ...

When it comes to magazine advertising, most people think of thelarge, glossy, national publications full of big brand advertisers.And it may seem like your own business doesn’t belong alongside ...

Show has cost him $6,000,000 in its three years of life, and although both circulation and ad revenues are up this year, the magazine is falling into the hole by $100,000 per issue. Hartford has ...

Another executive with a high-profile stable of magazines said the business lost $51,000 when it accepted the lowball settlement offer from Factory for ads it ran promoting Colorado ski areas.

When big tech companies feel the bite of recession, so do the big business magazines that depend on their ads. And when big magazines publish tough stories about the tech companies' business, the ...