Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

Branding - This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing ...

The Olympic rings no longer guarantee marketing gold. As the torch passes from Paris 2024 to Los Angeles 2028, savvy brands ...

Brands that thrive master the art of balancing innovation with familiarity. And these brands never lose sight of their most ...

From digital to traditional media, a few creative ideas to celebrate your brand’s milestones can go a long way—while having ...

The company has unveiled a fresh new logo and color scheme, marking a new chapter in its ongoing commitment to excellence ...

The issue with the brand's logo comes after the USPTO rejected Meghan's trademark application for the brand name, citing that ...

The Bed Bath & Beyond brand—once the most powerful in its namesake categories—is going to be popping up in some unexpected ...

We waited more than a year for proper PWHL nicknames and logos. Now that we have them, we're not going to waste any more time ...

this new PARAMOUNT logo won’t stick around for long It does seem like Pentagram put a good bit of thought into this, coming ...

The firm hired to create the new campaign worked with an Indigenous artist, creating what tourism officials said would communicate all that Arizona has to offer. John Pierce, ASU marketing professor, ...

Study finds 87% of synthetic nicotine e-cigarette posts on Instagram ignore FDA health warning requirements, emphasizing the ...