In 2024, approximately 32 million foreigners visited China, marking a 78% increase from the previous year. This resurgence is ...

Harbin, one of China's coldest cities, emerged as the nation's most popular tourist spot early last year, followed by ...

China has enhanced its unilateral visa-free policy to welcome global travelers with open arms. Beijing has broadened this ...

We also offer insights for foreign businesses interested in China's tourism sector and its allied service industries like retail and sustainability. The pandemic has caused the decline in popularity ...