Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity ... and so, in a ...

Every four years, the world ... design identity for each Games – an occasion that gets designers talking as much as the general public. The design heritage for the Olympic Games is so illustrious that ...

Designer Colin LoCascio’s world comes to life with the help of Galaxy AI in Vogue and Samsung’s latest pop-up.

Here's our best look thus far at Huawei's first tri-fold smartphone. This will also become the world's first tri-fold handset ...

Apple’s status as the world’s most valuable brand is based not only on revolutionary technology and state-of-the-art design but also ... is perception-based (image and experience); customer ...

A brand is more than a visual identity: the name, logo, and graphic design used by an organization ... capacity and achieve impact in the world. The resulting reputation then enhances the identity and ...

With my advertising hat on, I immediately saw an opportunity for EXEAT—a luxurious British tennis brand with a world-class design ethos ... in the world and the image in their mind is usually ...

Here are some of the designer and brand highlights who showcased innovation in fashion and style at New York Fashion Week ...

HIKMICRO set a new standard for the thermal scope and clip-on market categories when it unveiled its highly anticipated ...

“The choice of color is a bit challenging though as orange does not go well with a lot of colors,” Iversen added, roasting Trump over his well-known shade and seeming penchant for fake tan.