Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

In today's digital world, graphic design has become an essential element ... A well-designed logo, favicon, and other images can help draw attention to your website and create brand recognition. The ...

Over the years, they’ve made the brick design more ... their building. Image via Wikipedia These arches are now synonymous with the McDonald’s brand all over the world. All you have to see ...

Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity ... and so, in a ...

Bath & Body Works, known for its aromatic candles and popular seasonal collections, recently found itself at the center of a ...

Outside of physical retail spaces, though, and especially given the accessibility of e-commerce and social media, creatives from all around the world are able to build and promote brands that have ...

With my advertising hat on, I immediately saw an opportunity for EXEAT—a luxurious British tennis brand with a world-class design ethos ... in the world and the image in their mind is usually ...

In recent years, the power of branding and design in global sporting ... to reshape its global image, challenging preconceived notions and introducing the world to its unique blend of modernity ...

These two Red Dot awards add to the other 2024 accolades won by Bombardier for its new brand image, including awards by Graphis Design, Brand Impact and Transform North America.

Design Hotels is integrating into Marriott Bonvoy, offering unique experiences while maintaining its boutique image. Design Hotels, a Marriott-owned brand ... the lens of the world’s largest ...

Melania Trump released her memoir on October 8, weeks before the presidential election her business tycoon husband hopes to win (Getty Images ... can afford it. The design, the accompanying ...

Matthew Egorov’s image-first publication, ‘The Book,’ challenges the status quo in fashion publishing by prioritizing ...