Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

Inset: President Donald Trump drinks a Diet Coke at Trump National Doral Golf Club, Thursday, Oct. 27, 2022, in Doral, Florida. More David M. Bennett/Lynne Sladky/AP A famous 1995 ad depicted ...

Diet Coke is placing loyal fans at the forefront of its new ‘Love What You Love, By You’ campaign. Launching today, the multi-channel campaign is part of the FMCG giant’s 2022 ‘Love What You Love’ ...

another creator asks in a stitched TikTok video, filming cases of Diet Coke and Coke Zero. It turns out that Blake might be the right person to ask. “I actually worked as a research and ...

A bizarre TikTok trend has people pairing Diet Coke with cheese in the name of dental health—but does it actually work? Dr. Ben Hargreave from Dental Boutique breaks down the science and shares which ...

A new ad campaign called “Every Coca-Cola is Welcome ... which the company introduced in 1887. The serifs of Diet Coke and the short-lived New Coke notwithstanding, Coca-Cola has kept ...

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Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Once, Diet Coke’s image was about calorie counting, breaks and well-defined abs. Today, it’s the rocket ...