Google has successfully defended its right to sell adverts against any search term, regardless of trademark. The landmark case in the European court means it could sell a sponsored link to Apple ...

Keyword Planner is a tool that can indicate a keyword’s performance potential. Google uses past search data to predict possible future outcomes for a set of keywords based on your budget.

Tech Tech Industry Judge sides with Google in dispute over keywords Court dismisses suit that challenged Google's practice of selling search-related keyword ads to companies using rivals' names.

Keywords matter to Google and SEO professionals for several reasons, but here are two big ones. Keywords give us clues to who people are and what they want, allowing us to better meet their needs.

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is because Search Engine Land explained it was in beta but now it is ...

Google AdWords Keyword Planner Modifying Your Keywords Sep 12, 2016 - 8:23 am 15 — by Barry Schwartz ... Filed Under Google Ads ...

The 10 most expensive Google keywords: Here’s how much it would cost advertisers, on average, who want to advertise on Google for these terms: Business Services: $58.64 Bail Bonds: $58.48 Casino ...

Google is now taking relevance signals into account, by looking at the meaning of all the keywords and the landing pages in the ad group, in addition to Ad Rank.