A court has ruled that a lawsuit over a company purchasing a rival's trademark as a search keyword should go to trial, in what could be the first case to scrutinize the trademark infringement ...

Keyword List Google Keyword Planner provides you with other related keywords to help you compare and target the best keywords. Look for groups of similar keywords (bedroom furniture pieces for example ...

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.

For some advertisers, there's a new automated ad group feature available in the Keyword Planner tool.

The latest exact match update from Google looks promising for search marketers hoping to capture more relevant traffic but hesitant to switch away from phrase or broad match keywords.

Back in September, Google announced changes to its keyword matching technology. While the announcement might seem innocuous, the changes may be having serious consequences for marketers both big ...

Google Adds Support for Close Variants of Keywords that Have the Same Meaning Website owners and advertisers should see a boost in traffic as their content will show up in more searches.

The Web commnity is still debating the onset of “Google Keyword Armageddon,” in which Google (GOOG) recently made the decision to encrypt the bulk of the keyword data from logged-in user ...

Google's John Mueller said that keyword stuffing alone would not make a page be deemed unhelpful. John added that Google is good at ignoring tactics like keyword stuffing, so that alone likely won ...

Google Ads can be an effective way to reach an audience of new customers. However, if you do not have a well-thought-out keyword list, your search and display ads may not be shown to those much ...

John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains ...