Instagram dethroned TikTok as the app with the most downloads in 2023 as the China-owned video app faces scrutiny from US regulators, with some lawmakers warning it poses a security threat.

TikTok is testing a new messaging tool called “bulletin boards,” the social network confirmed to TechCrunch on Friday. The feature lets brands and creators share public, one-to-many messages to their ...

Instagram simply has more to offer, can help people build their brand, is perfect for photos and videos, and has the staying power that TikTok lacks. It will be fun to see if the predictions prove ...

TikTok, Instagram Reels, and YouTube Shorts are the three titans of short-form content. They are locked in a fierce battle for attention, creators, and advertising dollars. As attention spans shrink ...

As TikTok's status is in limbo, Instagram has been making some changes to its platform. It appears Instagram is hoping to get the so-called "TikTok refugees" to migrate to the Meta-owned app.

Unlike TikTok, Instagram has long been seen as a secure place on which to build a digital following. A year ago, when the researcher Valdovinos Kaye was interviewing TikTok creators for his book, ...

Instagram has rolled out a number of updates in recent days that appear to be aimed at attracting TikTok users while the short-video app’s future remains in limbo.And on Sunday, Instagram parent ...

Instagram’s highly anticipated Reels product launches today in more than 50 countries and is aiming to become one of TikTok’s biggest competitors. Instagram will have to convince people to ...

While TikTok allows users to create up to 60 seconds of content, Instagram Reels caps creation at 15 seconds. MORE FOR YOU Another major difference between the two competitors is the purpose the ...

'As seen on TikTok' Nearly half of Instagram's users use features like product tags and the Shop tab to shop weekly, according to a 2020 survey of 4,500 adults from market research firm Ipsos.

Instagram Engagement Rate Per Post: According to one report, the median engagement rate on Instagram is .43%, lower than TikTok, but higher than Facebook or Twitter. Content Discovery and Virality: 1.