Below, here’s what you need to know this month, from Kendrick Lamar and Willy Chavarria’s Super Bowl collection to J.Crew’s lingerie capsule with Araks and Louis Vuitton’s blast-from-the-past collaboration with Takashi Murakami.

Kendrick Lamar and Willy Chavarria turned Super Bowl merch into a cultural statement, blending West Coast energy with high-fashion swagger.

If there's one thing K Dot knows how to do, it's make the absolute most of a high-profile TV moment, whether it's a performance slot on the Grammys or the biggest event in sports.