Mobile marketing isn't just a tactic for big-name brands. Dave the Shoe Guy made that clear when his simple SMS alert promotion revolutionized his business. Dave Sheehan is a salesman for Shirise Shoe ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile ...

In the digital landscape that we live in today, mobile marketing plays an important role in shaping our choices and preferences. Driven by technological advancements, mobile devices have become an ...

I believe embracing omnichannel marketing can help you create a more unified experience that resonates with customers and ...

The Center for Digital Democracy and the U.S. Public Interest Research Group have joined forces and petitioned the Federal Trade Commission to investigate mobile marketing practices. The two groups ...

It's been more than a year and a half since ChatGPT-4 demonstrated phenomenal advances in the AI tech. It impacted so many ...

Big Happy ads wins "Best Mobile Marketing Innovation" category in the prestigious 2024 MarTech Breakthrough Awards. The MarTech Breakthrough Awards, celebrate excellence and recognize the ...

As businesses try to meet the evolving expectations of tech-savvy consumers, the lines between physical and digital are ...

McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the ...

It's taken some time, but T-Mobile finally seems set to expand its home internet offering. At its analyst day in 2021, it ...

Caroline McClelland, marketing manager at Kumulos, explains why the future for in-app messaging is consent-based. Consent-based messaging has never been so important for mobile marketers. Just read ...

mobile marketing, mobile advertising, really the whole customer lifecycle,” he said. “There’s been local marketing, which is a fairly well worn path, but we’re emphasizing the loyalty and ...