Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words ...

More than 2,000 years ago, in The Art of Rhetoric, Aristotle outlined “The Rhetorical Triangle”— Ethos, Pathos and Logos. These were, he said, the best ...

This receptivity involves the audience’s disposition and affective condition (pathos) in relation to the subject-matter (pragma) (1377b20-24). Accordingly, the speaker must address the audience’s ...

As McComiskey puts it, “in the topsy-turvy world of post-truth rhetoric, ethos and pathos have themselves become effective sources of arguments, and logos is actually denigrated.” It’s true because it ...

Pathos ensures people are involved in your talk, it appeals to the human love of storytelling. We're all emotional beings - speakers, writers and particularly advertisers know this well.

Aristotle asked. Time-traveling to my senior year of high school came to mind, but instead I asked him to explain his concepts of ethos, pathos, and logos and how they relate to business leadership.

A story in the Houston Chronicle says that studies show that about 80 percent of the time, jury verdicts match the opinions jurors held in a case immediately after hearing the opening arguments ...