Apple's film F1 exceeded expectations with a $144 million global launch, boosted by strong IMAX sales. The company's first box-office victory.

F1' is Apple's big-budget racing drama starring Brad Pitt. The iPhone maker was hoping for its first genuine box office hit.

"F1" (also known as "F1: The Movie") stars Brad Pitt as over-the-hill racing driver Sonny Hayes. Hayes was formerly a top prospect in Formula 1, but is a gun for hire at this point in his career. He's brought onto teams to go out, win a race and then move on to the next challenge.