The CEO of Brown-Forman said he's worried the move by retailers, a retaliatory measure against Trump's trade policies, could spread to Europe where its impact would be more severe.

Canadian provinces pulling US alcohol off store shelves in response to Trump trade policy is "worse than tariffs", the boss of Jack Daniel's maker Brown-Forman has said. Several Canadian provinces, including Ontario,

Forman's CEO Lawson Whiting said on Wednesday Canadian provinces taking American liquor off store shelves was "worse than a tariff" and a "disproportionate response" to levies imposed by the Trump administration.