Submit your customized Starbucks beverage. Finalists will win $5,000, and the grand prize winner will get an additional $25,000.

In the “secret menu contest,” four finalists will win a $5,000 prize and have their creation on the menu. Customers will then vote for their favorite on Starbucks’ Instagram. The winner will take home an additional $25,000 prize.

Starbucks customers who use the company's app — reportedly over 31 million people — can now use it to order off the "secret menu," the Seattle-based coffee chain just announced. The secret menu is not as clandestine as it sounds;