We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, creator network, new marketplace and ...

For premium nonalcoholic beer brand Bero, which is co-founded by "Spiderman" actor Tom Holland, loyalty is a core tenant to ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms ...

Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial ...

Marketers from a leading gaming company launched their highly successful influencer marketing campaign #Superlord on TikTok. What are biggest digital marketing trends for 2020? More—as in more ...

Sam Calagione, Founder of Dogfish Head Brewery Sam Calagione, Founder of Dogfish Head Brewery: Dogfish had the dubious distinction of being literally the smallest commercial brewery in America. We ...

Melanie Huet, President of Brand Management and Innovation, Newell Brands Melanie Huet, President of Brand Management and Innovation at Newell Brands: About a year and a half ago, our CEO identified ...

Grindr’s Second Season of ‘Daddy Lessons’ To that end, Grindr has rolled out a series of content that educates and tells stories about the LGBTQ community. The most recent initiative is the second ...

Marketing partnerships have become an important marketing strategy for brands and businesses to drive revenue, expand their customer bases and meet and exceed future growth goals. Forty-nine percent ...