Local businesses in the Finger Lakes region are discovering innovative ways to connect with consumers through strategic ...

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

Laurence P. Gottlieb, Westchester County Economic Development director says, “Westchester is not a low-cost area.” Plus, the government is unable to give business incentives because of the economic ...

Learn the latest trends and tips that will help your local business grow using local search optimization, local marketing, and local advertising.

Pay-per-click advertising is a great way to draw traffic to your website and locate the right customers. 2. Online Business Directories Before you pay for any kind of advertising, ensure you’re ...

Strategies to avoid digital ‘skip bins’ Marketing agency TFM Digital specialises in media for franchising and multi-location businesses, so is used to harnessing niche audiences within local ...

While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But there's a powerful key: local store marketing. For ...

National advertising is more effective than local, then-CEO Rob Lynch told the ICR investor conference audience early last year as he detailed planned spending shifts at Papa Johns. Not so, it appears ...