NFL legend Bill Belichick is two months into his tenure as North Carolina Tar Heels football coach. He’s learning what the sport is about in the current NIL landscape

Belichick hired Michael Lombardi, a former NFL general manager, as the GM for the UNC football program, a role that has become essential in the name, image and likeness (NIL) era of college sports. Lombardi recently addressed his role and the NFL-like program the Tar Heels plan to build under Belichick, the six-time Super Bowl champion.

UNC football GM Michael Lombardi revealed an experience with Bill Walsh that shaped a philosophy shared by Bill Belichick. Here's a breakdown of it.