Hakuhodo Vietnam's copywriter once dreamed of serving tea at 30,000 feet, collecting stories from every corner of the globe.

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Spark Foundry takes second place, powered by its Shanghai General Motors win, while Accenture Song, Assembly, and Brainlabs ...

K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and ...

Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and ...

Cannes Lions International Festival of Creativity has responded to criticism from Zaid Al-Qassab, former chief marketing ...

Creativity at this year’s Cannes Lions was a study in contrasts. AI was everywhere the eye could see… at the centre of the tent, in panels, in yacht briefings, in conversations. But its relentless ...

Campaign’s editors from around the world come together at Campaign House at the Lions festival for the second episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor. Gideon ...

It’s the difference between number one [holding company] or number five. You better be number one or a close number two because number four or five is going to get crushed. Now, at 99 on that list, ...

Although the data revealed that complexity is inescapable, as communicators, the way to manoeuvre around these complexities is vital. From the proliferation of AI and digital channels to shifting ...