Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...

The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

Badges and logos are supposed to be simple symbols or graphics that are meant to represent something else, and in the ...

The huge New England grocery store chain Market Basket hasn’t taken too kindly to the author of a “comically perverted” art ...

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage and preppy core products.

Fraudulent visual trickery like the faked logo is “a last-gasp resort for extremists who clearly feel there is no other path to victory,” Design Matters host Debbie Millman tells Fast Company. She ...

Some images posted online even claim that the company’s logo reveals its intent to flip Republican votes to Democratic ones.

What's behind the often cryptic symbols used by historic watchmakers? Here are some that are particularly interesting or ...

Which is exactly where the best rebrands come in. Rebranding has the power to breathe new life into established names, ...

Everyone loves a retro rebrand. Kostya Petrenko is only 20 years old, but you might assume he’s much older if you look at the products of his design obsession. This Gen Zer, who sees the world in Gen ...

The head of Volkswagen's works council says the company has informed employee representatives that it wants to close at least ...

Every Cadillac EV is equipped with a monochromatic badge, signaling the luxury marque's ongoing all-electric portfolio expansion and tech-forward intentions.