Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
NewJeans remake iconic ’80s Coca-Cola ad with ‘I Feel Coke’
NewJeans/NJZ have shared a remake of the iconic '80s advertisement song for Coca-Cola, titled 'I Feel Coke', alongside an accompanying video.
Redditor Kept a Coke Bottle with Late Mom’s Name on It in the Fridge for Years. Then a Friend Accidentally Drank It
A user on Reddit shared the story of their late mother's "memorial Coke," which stayed in the fridge for 10 years — until a ...
Coca-Cola Co. reviews US media with incumbent WPP and Publicis
Coca-Cola Co. is nearing the end of a closed review of its U.S. media account, with incumbent WPP and rival Publicis Groupe ...
Coca-Cola is said to be eyeing a new N. American ad partner instead of WPP
Coca-Cola (KO) is considering a new advertising partner for North America and ditching WPP (WPP), Digiday reported Friday, ...
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What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
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Cola clashes, sizzling summer & IPL: Beverage brands ready to pour 15-20% more into ads
Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...
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Marketing wars heat up as Pepsi’s play leaves netizens buzzing
A Coca-Cola LinkedIn job listing for a marketing role added yet another hilarious twist to Pepsi’s 'Anytime' marketing salvo ...
From soup cans to airplanes, steel and aluminum are a fundamental part of American life
Steel and aluminum are ubiquitous in Americans’ lives. A stainless steel refrigerator holds aluminum soda cans. A stainless ...
Maria Bartiromo's Trump Spin Instantly Undone By Fox News Ticker
Maria Bartiromo argued one thing, but the Fox News ticker suggested another. Fox personality Bartiromo on Tuesday was mocked ...
Kim Kardashian Makes Rare Comments About First Divorce At 21
On the new episode of "The Kardashians," the Skimms founder makes a brief ― but telling ― reference to her first marriage to music producer Damon Thomas.