Local businesses in the Finger Lakes region are discovering innovative ways to connect with consumers through strategic ...

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new ...

Learn the latest trends and tips that will help your local business grow using local search optimization, local marketing, and local advertising.

Laurence P. Gottlieb, Westchester County Economic Development director says, “Westchester is not a low-cost area.” Plus, the government is unable to give business incentives because of the economic ...

Discover how small businesses can outperform competitors with massive budgets using free marketing tools, community ...

Strategies to avoid digital ‘skip bins’ Marketing agency TFM Digital specialises in media for franchising and multi-location businesses, so is used to harnessing niche audiences within local ...

While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But there's a powerful key: local store marketing. For ...

National advertising is more effective than local, then-CEO Rob Lynch told the ICR investor conference audience early last year as he detailed planned spending shifts at Papa Johns. Not so, it appears ...