It's been more than a year and a half since ChatGPT-4 demonstrated phenomenal advances in the AI tech. It impacted so many ...

Eighty-four percent of marketing chiefs believe AI and machine learning could impact their data security, according to the CMO Council and KPMG. Unanswered questions also create challenges for the ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile ...

In the digital landscape that we live in today, mobile marketing plays an important role in shaping our choices and preferences. Driven by technological advancements, mobile devices have become an ...

Dutch Game Garden is set to close in January 2025. The company attributed the closure to “changes in opportunities and focus for public funding.” In a statement, the company said: “This decision was ...

Brawl Stars has teamed up with Nickelodeon’s SpongeBob SquarePants for a month-long in-game takeover, running until October 2nd. In honour of the beloved cartoon’s 25th anniversary, fans can enjoy ...

I believe embracing omnichannel marketing can help you create a more unified experience that resonates with customers and ...

With so much screen time, it’s no surprise that marketers are so interested in optimizing their mobile marketing strategies to boost sales and gain new customers. But in their efforts to attract ...

It's taken some time, but T-Mobile finally seems set to expand its home internet offering. At its analyst day in 2021, it ...

This award highlights Zoomd's ability to drive successful mobile marketing campaigns through its innovative user-acquisition platform. By consistently delivering strategies that promote app growth ...

The future is one of growth and opportunity, Anne O’Leary, head of Meta in Ireland tells Dentsu’s Dave Winterlich ...

A concise overview of digital marketing solutions in advertising. New advertising models of affiliate interaction and trends ...