For years, social media users have shared what they describe as Netflix's original logo featuring black lettering and a purple gradient cinema reel that swirls around a serif font. The word "Netflix" is in all caps on a white background with the letters "N" and "F" taller than the other characters.

Almost 20 years after Netflix (NFLX) debuted its video streaming platform in 2007, the company has been able to maintain — as one Wall Street analyst put it — its “insurmountable lead in the streaming wars.