Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first ...

OKC Thunder star Shai Gilgeous-Alexander erupted for a career-high 54 points in a 123-114 home win over Utah on Wednesday. Gilgeous-Alexander is the first OKC player to record a 50-point game ...

OKC Thunder head coach Mark Daigneault and his staff will serve as coaches during the 2025 NBA All-Star Game in San Francisco on Feb. 16. Daigneault and his staff earned the spot following OKC's ...

Nouvette is one of several sites selling team apparel sold as Native inspired, though it is neither attributed to any ...

But Bucks or Packers attire designed by local Indigenous artists would be welcome by the Indigenous community, said Oneida ...

Sitting in first place in the Western Conference, the OKC Thunder are a team that could make upgrades before the Feb. 6 trade deadline. One analyst put together a scenario where the possible ...