Korean Air on Tuesday launched new aircraft livery and corporate branding that will be introduced across the company as it combines with South Korean rival Asiana Airlines to become one of Asia's biggest carriers.

Korean Air is poised to introduce a new livery and refresh its corporate branding following its merger with Asiana Airlines.

Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline's first brand refresh since 1984. The airline rebrand comes in the wake of its merger with Asiana and was guided by the brand's 'Excellence in Flight' ethos.

Korean Air's new exterior insignia for planes A Boeing 787-10 aircraft of Korean Air Co., South Korea's flagship air carrier, bears the airline's new aircraft livery, or the exterior insignia for planes,