Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

The brand’s success is highlighted by monthly sales exceeding ... “It’s about bringing innovative design, superior shopping experience and diverse products to local consumers, making KKV a trend ...

Young fashion retailers, such as the Chinese concept store ENG, are managing to attract customers worldwide despite the difficult economic situation. They offer a product range and shopping experience ...

Apple is facing headwinds from China’s weak consumption and U.S.-China tensions. Read why AAPL stock could see declines due ...

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

They have done a good job of aligning with local festivals and events to stay top of mind. The other trend these large snack ...

The coffeehouse chain’s profits are sinking and its popularity is shrinking. Can a simplified menu, TV advertising and clean ...

include the Sabrina Carpenter blush trend, which came in diff variants like "blush blindness," the "muted blush," and "the boyfriend blush." Needless to say, blush has been one of the biggest products ...

From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.

Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers ...

Honolulu resident Melanie Alano regularly enjoys the idyllic beaches and pricey cabanas that dot her tourism-driven city.