The Big 3, a three-on-three basketball league co-founded by rapper Ice Cube, will play games at Heritage Bank Center in ...

Ice Cube's 3-on-3 basketball league has announced a partnership with the newly launched VICE Sports when the new season ...

The BIG3 basketball league, founded by Ice Cube, kicks off its 2025 season on July 20 at Little Caesars Arena in Detroit. The ...

The Ice Cube-helmed 3-on-3 basketball league, BIG3 will rely on STARTER to create uniforms, gear, and warmups for the teams ...

Big3 league co-founder Ice Cube says he'll be coming to Detroit this July for the premiere game of the three-on-three ...

Amplifiers coach George Gervin talks with us about the upcoming league and the excitement of having three-on-three basketball ...

The BIG3 continues to make moves ahead of its eighth season. Less than a week after announcing a new media deal that will see ...

LOS ANGELES, April 29, 2025 /PRNewswire/ -- Today, the BIG3 announced that VICE Sports, the recently launched sports vertical from VICE Media, has joined the league as a new media partner and will ...

The Detroit Amplifiers are adding serious firepower to their bench, announcing today that former NBA standout Earl Boykins ...

"We are so pleased to welcome VICE Sports to the BIG3 media lineup," said BIG3 President Jeff Kwatinetz. "We know that our content is completely unique in the summer sports marketplace and are ...

And Vice Sports announced another live games deal Tuesday, adding 14 games from the BIG3 three-on-three men’s basketball league founded by Ice Cube and Jeff Kwatinetz. The move here comes ...