Top recruit and dual-athlete, Jonah Williams, is already turning heads in the NIL world as he lands a new deal.

Texas Athletics secures new method to emphasize their growth and momentum by incorporating new positions that will leverage ...

Revenue sharing next season will be good for the U, Johnson said, but “it’s going to drive up the price” for talented players ...

Their time as the faces of NIL is winding down, but Haley and Hanna Cavinder are ready to continue to grow their combined ...

This week, we detailed some changes the Royal Blue Collective made in 2024. Before BYU’s magical run, the collective ...

College football programs are hiring former NFL executives to deal with personnel and NIL activities. But they should be ...

Sonny Vaccaro stops by the Dan Patrick Show to discuss his new book which chronicles his sports marketing experiences, ...

On the heels of West Virginia lawmakers introducing a bill that would conflict with revenue-sharing limitations in the NCAA’s ...

Texas Longhorns wide receiver Ryan Wingo (5) runs for the first down against Oklahoma Sooners in the second quarter during ...

By the time you read this article, we will have crowned our 2025 College Football Playoff champion. If you watched even a ...

Solidarity in college athletics can be a rare thing in these parts — but not when it comes to NIL reform at the state level ...

The reconstituted Pac-12 includes eight members — holdovers Oregon State and Washington State, Mountain West transfers Boise ...