Separate from its Thank You, Mom campaign, P&G has continued in its role as moms’ “proud sponsor” by undertaking a plethora ...

Instagram’s launch of Edits follows President Donald Trump’s decision to postpone a possible TikTok ban deadline until ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

M&A deals in the marcomms industry are on the decline, according to data from COMvergence’s latest Global Marcom Agency ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with ...

Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are ...

From ‘hype’ book launches to Campaign’s Inspiring Women event, this week proved that the industry trailblazers are here to ...

Named after the late icon in the advertising world, creative director Valerie Graves, the woman- and Black-owned agency ...

The comedian’s production company, Hartbeat, teamed with VML and GroupM to bring the feature-length documentary on mental health to life.

The partnership, now in its second year, features a limited-edition T-shirt and the Body Check Cup in order to encourage more ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...