Adobe debuts Firefly Video Model in public beta, challenging OpenAI’s Sora with AI-powered video tools for pro filmmakers, emphasizing IP safety and seamless editing.

Adobe on Wednesday released the first public version of an artificial intelligence tool that can generate video clips and revealed how much it will charge, but said it will not set pricing for major users such as studios until later this year.

Software company Adobe (ADBE) has launched a new artificial intelligence (AI) tool that can generate video clips for users as the company takes

Adobe has released a video generator in public beta in its generative AI (genAI) tool, Adobe Firefly. The company calls the tool the first “commercially safe” video generator on the market. It has been trained on licensed content and public domain material,

Adobe claims its Firefly AI is trained only on licensed content and integrates with Creative Cloud apps. New features include Scene to Image for creating professional images from 3D sketches, and tools for translating audio and video in over 20 languages.

Adobe has unveiled a groundbreaking enhancement to its Firefly platform, introducing an AI-powered video-generation capability. This new feature allows users to create video content from either text prompts or existing images.