Texas Tech football and Texas Tech basketball have benefited greatly from NIL era. So it should hope House v. NCAA settlement ...

One of the top recruiters for Steve Sarkisian, Tashard Choice also interviewed with the Dallas Cowboys earlier this offseason ...

A robust NIL program and a savvy general manager have made the Red Raiders into a big offseason winner. But will that ...

Here's a closer look at Kansas City Chiefs QB Patrick Mahomes' college career, where he starred for Texas Tech: ...

Celebrating mediocrity is a time-honored tradition with the Razorbacks. Gone are the days when a 9-2 Arkansas team turned ...

Did US Senator and former Texas Tech football coach Tommy Tuberville recruit Kansas City Chiefs quarterback Patrick Mahomes?

The Oregon Ducks have partnered with Pathway Sports and Entertainment, a company that is focused on monetizing the name, image, and likeness or NIL rights of at ...

A few years ago at a fundraising event in Hawai'i, Patrick Mahomes saddled up next to Texas Tech's athletics director and ...

The video game licensing deal may serve as a blueprint for schools on how to generate more compensation for their athletes ...

In the last month since the confetti fell on Ohio State's national championship, the college football world has collectively ...

There's a newly minted class of Texas Tech football players. Here's a refresher on each of the national signing day additions ...

STILLWATER, Okla. (AP) — JT Toppin had 32 points and 12 rebounds to help No. 12 Texas Tech rout Oklahoma State 93-55 on ...