Part of its split from Comcast, MSNBC will be renamed to My Source News Opinion World (MS NOW) and will acquire a new logo as a result of this historic change of ownership

MSNBC is reportedly set to change its name to "My Source News Opinion World," The Wall Street Journal reported on Monday as part of Comcast's spinoff from NBC Universal.

Political news network MSNBC will rebrand to MS NOW as Comcast’s NBCUniversal prepares to spin off several media brands into a new company called Versant,

The change, announced on Monday, comes as MSNBC has been building its own news division, as NBC News will no longer be a sister outlet following the spinoff. MSNBC and other Comcast cable networks will be part of a separate company, Versant, led by Mark Lazarus.

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

The company says the name change will allow it to ‘chart our own path forward, create distinct brand identities, and establish an independent

FCC Chairman Brendan Carr sent a letter to Comcast on Tuesday announcing a probe of the company's relations with NBC affiliates.

The upcoming spinoff of communications giant Comcast’s ($CMCSA) linear television arm, which will form a new operation called Versant, will not