Adidas, Liverpool

Liverpool’s new Adidas kit deal explained: What it means for revenue, transfers and next season
Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.
Liverpool agree 'multi-year' Adidas kit partnership
Liverpool have agreed a "multi-year" deal that will see Adidas become the Reds' kit partner from 1 August. The Premier League club previously partnered with Adidas between 1985-1996 and 2006-2012. Nike have supplied Liverpool's kits since the start of the 2020-21 season.
Liverpool sign Adidas kit deal to begin next season
Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike.
Adidas Inks Liverpool Football Kit Deal Rumored at £300 Million
British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 million) per year.
Which kit deal has brought Liverpool most success after $77M Adidas deal agreed
Liverpool has agreed its latest kit deal, with an agreement with Adidas coming into effect from August. But which manufacturer has brought the most success to Anfield?
Journalist explains one theory on why Liverpool’s new deal with Adidas won’t begin until August
One of the worst-kept secrets in football was officially confirmed on Monday with the news that Adidas will replace Nike as Liverpool FC’s kit supplier later this year.
Liverpool’s Adidas return adds another layer to ongoing contract talks
Liverpool’s Adidas Deal and What It Means for Trent Alexander-ArnoldTrent Alexander-Arnold’s future has been one of the great ...
Adidas Rejoins Liverpool FC: A New Era of Sportswear Begins
Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...
Liverpool switches back to Adidas from Nike for next season
Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting ...
Adidas Era Begins at Liverpool but Nike to Stay for Pre-Season
Nike Kits Before Adidas TakeoverLiverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike ...
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Finance Expert Confirms Liverpool’s Adidas Deal Could Exceed £100 Million | OneFootball
Liverpool’s agreement with Adidas will comfortably outperform Manchester United’s new Adidas deal, which is set at £90 ...
Adidas and Liverpool Reunite: Díaz's Renewal is Confirmed — Brand Strategy and Player Future Go Hand in Hand
Deep Integration from Equipment to Values The partnership between Adidas and Liverpool began in the 1970s, and this will mark their third comprehensive collaboration, effective from the 2025-26 season ...
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adidas, Liverpool Football Club announce multi-year partnership
Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit ...
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How Much Is Liverpool’s New Adidas Partnership Really Worth? | OneFootball
Liverpool’s deal with Adidas represents a major financial upgrade. The club’s current agreement with Nike provides a base fee ...
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True worth of new Liverpool Adidas kit deal revealed as ‘Elite’ tier status boosts fans
Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning ans will get a stream of unique kits and merchandise, ...