The Shohei Ohtani Collection from New Balance is available now! Check our Sneakers news for more upcoming releases and ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Earlier today, New Balance officially added three new styles to Ohtani's signature collection: a new colorway of the Ohtani 1 ...

Shohei Ohtani somehow found more history to make, George Springer celebrated Canada Day in grand fashion, Henry Davis to the ...

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

Shohei Ohtani finds himself in a situation reminiscent of the famous Bobby Bonilla Day, albeit with one key distinction that ...

An unexpected threat looms on the horizon for the Los Angeles Dodgers. When the Dodgers signed Shohei Ohtani for a record-breaking figure, the message was clear: they want to domin ...

The New York Mets will have Francisco Lindor, Edwin Diaz and Pete Alonso take the field in Atlanta during this season's ...

Invitations to exclusive industry events and research by Sarah Mahoney @mahoney_sarah, June 23, 2025 ...