Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

ChatGPT, Chipotle, Uniqlo and Hilton are among the brands entering Kantar’s annual BrandZ report for the first time.

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See Alix Earle’s Hawaiian Tropic spot, Shaggy’s nostalgia ride with Fiat and Harry Mack rapping for Church’s Texas Chicken.

U.S. ad employment has fallen for five consecutive months, a sustained drop that historically has coincided with recession.

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Negativity bias is hardwired, but teams can reduce its impact and create a more positive workplace culture ...

TBWA\Chiat\Day New York campaign animates viral AI images that have made waves in culture to teach people how to spot them.

Zambezi and director Tucker Bliss liven up wealth management marketing with star power and a dose of the fantastical.

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Casamigos, the tequila brand that soared to success behind the charisma of co-founder George Clooney, has a whole new cast on board.

Creator and influencer-driven marketing strategies and themes from this year's upfronts and NewFronts.