From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical firms, the world’s most established businesses rely on our marketing and ecommerce expertise. Econsultancy’s mix of learning formats and in-depth ecommerce content has really helped to raise our game. Econsultancy ...

Unbeatable expertise in marketing and ecommerce learning. Econsultancy is the go-to marketing and ecommerce upskilling provider for large, global organisations. With expert-led learning programmes that have a measurable, meaningful impact, we help enterprise businesses achieve their growth ambitions.

Dec 18, 2024 · Autonomous agents will finally kill off the white-collar busywork clogging most businesses. Glyn Britton, Bionic: The elephant in the room at the moment in B2B is that ‘customer-centricity’ seems too often to have been degraded to a race to implement the same SaaS playbook — often at the expense of experience or differentiation.

Jan 22, 2025 · Data and analytics is consistently noted as the chief skills gap in marketing teams. It has topped many a Marketing Week Career and Salary survey in this regard, as well as Econsultancy’s Future of Marketing surveys. In this year’s version of the latter, it was joined by AI skills at the top of a list of priorities.. The rise in AI has prompted debate about whether self-serve data analysis ...

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Improve marketing skills continually to thrive in every environment. Equip your marketing teams with the confidence and capabilities to leverage digital channels, deliver demand generation campaigns and accelerate commercial performance.

The Digital Skills Index – a comprehensive online tool for assessing and tracking digital marketing and ecommerce knowledge; 10 channels of content covering core ecommerce and digital marketing topic areas